Mastering Jury Selection and Winning Jury Trials: The Right Story for the Right Panel [Two-Part Webinar] (Recorded Package and OnDemand Streaming)

Audio program! (check our CLE Programs page for live versions)


Join expert trial consultant Rich Matthews (Juryology) to delve into the actually correct tactics and strategies to use in jury selection – or as he calls it, “The Ten Dos and 10,000 Don’ts of Jury Selection.”

The fact is that lawyers keep getting taught the wrong stuff that echo through generations of lawyers. Using what we know now about psychology and human decision-making – and cutting through all the conventional but wrong “wisdom” – this course will cover:

  • The mindset of the juror when and where you meet them
  • The most important consideration in jury selection & persuasion . . . and it happens months before the first day of trial
  • The one most important purpose of voir dire, and how understanding that will lead to better choices throughout the pre-trial and jury selection process
  • Figuring out the right/wrong sets of attitudes & experiences for your jurors and crafting the right questions to identify those people – both in live questioning in court and on questionnaires
  • Implicit bias: Theirs . . . and yours
  • The anatomy of a good question for a layperson whose help you are seeking
  • Communication techniques and how lawyers most often hurt themselves
  • The pre-voir dire “mini opening” (where allowed)
  • Juror questionnaires, maybe the most powerful tool in jury selection
  • What are we looking for in jurors, anyway?
  • The ethics of jury selection

Rich will tour an overall approach to shaping your case and your panel, and priming them to be open to your client’s case.

Interactive exercises, concrete tools, and the psychological background of decision-making at this program . . . all go in to secure the best chance of getting the decision-makers who will vote our way.


Can’t attend? This program will be recorded live on December 12 & 14, 2023. The recorded package, available in audio or video format and including seminar materials, will be available approximately two to three weeks after the live program ends.


This program will be recorded live on December 12 & 14, 2023. The recorded package, available in audio or video format and including seminar materials, will be available approximately two to three weeks after the live program ends.*

* The Video recording is a video of the webinar (including sound of course). The Audio recording is a separate audio only recorded package, for those who wish to listen to it without visuals (such as in the car). You can also purchase both recorded packages at a discount. Note: All downloads must be downloaded to a computer first, before transferring them to another device.


Are you interested in enhancing your public speaking abilities? There’s no better moment than now to take action! Acquire a copy of Faith Pincus’ book, “Being Heard: Presentation Skills for Attorneys,” published by the ABA. ABA members can enjoy a special discount of 10%-20%. 

Alternatively, you have the option to order a signed paperback directly from us at a discounted price, including free shipping.  Click here to order your signed copy directly from us.

The book is also conveniently available on Amazon in both Kindle and paperback formats. Don’t miss this opportunity to improve your presentation skills and make your voice heard!

What You Will Learn

Two-Part Webinar

Part 1: Tuesday, December 12, 2023
10:00 a.m. – 1:45 p.m. PST
12:00 p.m. – 3:45 p.m. CST
1:00 p.m. – 4:45 p.m. EST
(Includes Breaks)

10:00 a.m. – 10:35 a.m. PST
12:00 p.m. – 12:35 p.m. CST
1:00 p.m. – 1:35 p.m. EST
The Right Mindset for Jury Trials: From the Story to Selection to Persuasion … What Are We Really Doing?

10:25 a.m. – 10:50 a.m. PST
12:35 p.m. – 12:50 p.m. CST
1:35 p.m. – 1:50 p.m. EST
The One Prime Purpose of Questioning in Jury Selection… & All the Others

10:50 a.m. – 11:30 a.m. PST
12:50 p.m. – 1:30 p.m. CST
1:50 p.m. – 2:30 p.m. EST
Myths of Jury Selection . . . Busted

11:30 a.m. – 12:00 p.m. PST
1:30 p.m. – 2:00 p.m. CST
2:30 p.m. – 3:00 p.m. EST
Your Case Story: Where it all begins

12:00 p.m. – 12:15 p.m. PST
2:00 p.m. – 2:15 p.m. CST
3:00 p.m. – 3:15 p.m. EST
BREAK (15 min)

12:15 p.m. – 12:45 p.m. PST
2:15 p.m. – 2:45 p.m. CST
3:15 p.m. – 3:45 p.m. EST
Profile of Jurors for Your Case
(including .25 hour of ethics credit in some states – see CLE tab)

12:45 p.m. – 1:45 p.m. PST
2:45 p.m. – 3:45 p.m. CST
3:45 p.m. – 4:45 p.m. EST
The Anatomy of Good Questions and How to Get Good Answers

Part 2: Thursday, December 14, 2023
10:00 a.m. – 1:45 p.m. PST
12:00 p.m. – 3:45 p.m. CST
1:00 p.m. – 4:45 p.m. EST
(Includes Breaks)

10:00 a.m.- 10:30 a.m. PST
12:00 a.m. – 12:30 p.m. CST
1:00 p.m. – 1:30 p.m. EST
Jury Questionnaires: The Good, The Bad, and the Useless

10:30 a.m. – 10:45 a.m. PST
12:30 p.m. – 12:45 p.m. CST
1:30 p.m. – 1:45 p.m. EST
The “Mini-Opening” Before Oral Questioning: Turbocharge the Process

10:45 a.m. – 11:15 p.m. PST
12:45 p.m. – 1:15 p.m. CST
1:45 p.m. – 2:15 p.m. EST
Exercising Challenges, Both Cause and Peremptory
(including .25 hour of ethics credit in some states – see CLE tab)

10:15 a.m. – 10:45 a.m. PST
12:15 p.m. – 12:45 p.m. CST
2:15 p.m. – 2:45 p.m. EST
Bias, Implicit & Otherwise: Theirs . . . and Yours

11:45 a.m. – 12:00 p.m. PST
1:45 p.m. – 2:00 p.m. CST
2:45 p.m. – 3:00 p.m. EST
BREAK (15 min)

12:00 p.m. – 1:45 p.m. PST
2:00 p.m. – 3:45 p.m. CST
3:00 – 4:45 p.m. EST
Mechanics of Jury Selection: Making it All Work in Court in Real Time


Recording/Recorded on December 12 & 14, 2023


“I liked the speaker and his emphasis on real and simple communication.” – Andrew Spielberger, Esq.

“He explained the material very well with examples.” – Michelle J. Smythe, Esq.

“While I have many questions, and a lot to learn, this helped weed out a lot of the pitfalls I know I was going to make on upcoming trials.”

“Good information.”

“Appreciated specific examples of useful techniques.”

“Excellent examples.”

“Very dynamic and engaging. Well presented. Definitely made me see that I’d used some of the bad practices myself.”

“The speaker was very informative.”

“Thank you. The program today was valuable to me as a trial lawyer.”

“Richard Matthews was articulate, funny and he knows the subject matter. Mr. Matthews was able to go over the subject matter and held my attention.”

“It’s good to hear from an expert.”

“Great program. This speaker is one of the best I’ve encountered in a while.”

“Excellent program.”

“The speaker was EXCELLENT. I came for the content but stayed because he was great in having engaging material.”

“I am really enjoying it.  Love the very specific examples and suggestions.”

“This has been extremely eye opening and helpful.”

“Very good; enjoyable; informative.”

“Mr. Matthews is very engaging and knowledgeable.”

“This is once again a program with so much information (and good information) that we ran out of time. I’d love to have had a third day so we could finish the full material!”

“I thought the program was very insightful!”

“This program was very good, very informative and gave me a bunch of stuff to incorporate into my practice.  Thank you.”


“Great program! I learned a lot!”

“Great practical information.”

“Richard Matthews is excellent.  Very enjoyable program.”

“It was great. I enjoyed it and liked the specificity and attention to detail.”

“On topic 100%.  It is good to get different perspectives.”

Rich Matthews always gets top notch ratings when he teaches at our programs.  The following are comments about Rich when he has taught three different Jury Selection programs previously, along with other faculty:

  • I love his knowledge.  He clearly has an opinion about how to do the work.
  • Rich’s examples were concrete and practical. He was very helpful. The best speaker of the bunch, in a line-up of terrific speakers.
  • Well spoken, provided good information.
  • Fantastic job of explaining juror psychology and the goals of juror questioning.
  • Enjoyable speaker.  Greatly appreciated the social science perspective.
  • Very knowledgeable, would love to hire him to help with my trials.
  • He does this for a living.  So, he has best consultant ears.  Really enjoyed his opinions.
  • Very practical and insightful.
  • Engaging speaker, very practical information – appreciated actually seeing how he tracks info.
  • Good tips and very knowledgeable.
  • Really excellent.
  • Very smart and insightful.

The following are comments about prior Jury Selection programs held in California with a different agenda, at which Rich Matthews has spoken along with other faculty:

“As a newer attorney who has never done a jury trial, I found this extremely helpful. I have assisted in a lengthy 1st degree murder trial where special circumstances were alleged and have conducted several bench trials but have not selected a jury on my own. I got some very useful pointers from this.” – Rena Harrison, Esq.

“I thought the speakers were excellent. I was very impressed with all of them. I thought Rich Matthews was particularly helpful and impressive. All the practitioners were excellent.” – Jennifer Duggan, Esq.

“Awesome!” – Rudy H. Lopez, Esq.

“It was an excellent program. I particularly appreciated the reminder that jurors see us as strangers with an agenda and to simplify the information in an understandable way.” – Ugochi Anaebere-Nicholson, Esq.

“Good program moved quickly.” – John Mansour, Esq.

“Learned a lot about how FL will permit open ended questioning to root out prejudice.  The insight from the judge and young but experienced trial lawyers was very helpful.” – Vincent Indeglia, Esq.

“Extremely satisfied. It was great!” – Michelle J. Smythe, Esq.

“I was one of the speakers, but the presentations were incredibly informative with lots of new techniques I intend to incorporate.” – Matthew Slentz, Esq.

“Knowledgeable presenters; well-organized presentations.” – Steven Finell, Esq.

“It was awesome to see Judge Gee present; I listened in to a jury trial he presided over during the pandemic where there were a few zoom-juror issues, so I knew he’d have excellent insight.”

“Fantastic program. Impressed with preparation.” – Francis Carroll, Esq.

“The speakers were extremely knowledgeable; I thought when there was more of a panel discussion as opposed to a single speaker talking for extended periods of time made for the best learning experience. Excellent seminar, highly recommend to anybody that wants to learn about jury selection.” – Matthew Baron, Esq.

“Excellent presentation.” – Nelon Kirkland, Esq.

“Speakers were excellent. Content was excellent.” – Eric Faulkner, Esq.

“Excellent program full of practical examples; loved the demonstrations at the end.” – Kimberly Smith, Esq.

“Great seminar – particularly compared to something I listened to on CD from another MCLE provider.” – Ardith Juan, Esq.

“Speakers were all very good.” – Hamden H. Baskin, III, Esq.

“I was very satisfied. I picked up a lot of very useful insights from a panel obviously experienced and talented attorneys.” – Luke Ryan, Esq.

“Very professional and informative presentation. Panelists worked so well together – very impressive.” – Ardith Juan, Esq.

“The live demonstration was incredibly helpful in illustrating the lessons discussed during this seminar.” – Fritzgerald A. Javellana, Esq.

“As a defense attorney, I am regularly staring down the barrel of jury selection with little or no time to prepare. This program helped point out the major points I should focus on during jury selection.” – Anthony Burchell, Esq.

“Very informative, a lot of great insight from trainers.”

“Good seminar, better than most.” – Bill Slaughter, Esq.

”Excellent program.” – Paul Blatz, Esq.

“I found the content interesting and useful for the future.”

“Fully met my expectations.”

“I’ve only done one trial and learned a lot so far.”

“Good content across all presentations. Professionally diverse speakers.”

“Really enjoyed the practical walk-thru of how the jury consultant would take notes about jurors.”

“Practical information; learned a lot.”

“Helpful, meaty content; Lots of good advice.”

“Excellent program with tons of practical utility.”

“I thought the voir dire demonstration was extremely helpful to see them navigate through questions.”

“Excellent content and speakers.”


“I enjoyed the program.”

“Program was informative and well put together.”

“Overall good content and delivery.”

“It was overall good. Knowledgeable, engaging, interesting.”

“I enjoyed the breakdown of the jury selection process.”

“It was great!”

“The mock voir dire was helpful.”

“Very good program. I thought the mock voir dire was excellent.”

“It was very well put together by all presenters.”

“Really enjoyed the mock voir dire.”

“Very good and informative program.”

“I think it was extremely helpful, especially to the younger lawyers who have never selected a jury.”

“Very experienced speakers providing value advice.”

“Enjoyed it.”

“Very good.”

“Good overview.”

“Very helpful and well organized. It was good to hear both sides of various issues.”

“Very good information; learned a lot.”

“I liked it, very useful.”

“Excellent presentation and information.”

“The area/topic of jury selection is very unique and interesting.”

“Very good seminar overall.”

“This was very helpful.”


Richard P. Matthews, Esq.
Senior Trial Consultant

Rich Matthews has been a trial consultant for more than two decades and is a California attorney.  Kind of a “mythbuster” for a lot of the widespread but often incorrect beliefs about jurors and jury selection, Rich combines research with psychology with artistic craft to create the best frames and themes for your case . . . and get the best results from jurors or in settlement. 

His expertise includes separating jury issues from the legal issues; crafting the themes and frames that will shape juror perception of a case; writing openings and closings like a human actually speaks to other humans and in a story format that will bring your audience to your case (rather than the reverse); witness preparation; and all things related to jury selection from juror questionnaires and voir dire questions to exercising cause and peremptory challenges.  

Rich has innovated the use of focus group results at mediations and in negotiations to achieve better settlements in a shorter time than clients had experienced without them.

Rich has achieved successful results for both plaintiffs and defendants in the civil world, and prosecutors and defendants in criminal cases.

Rich has appeared on national television and in major publications offering commentary on high profile trials. He serves on the California Bar’s Litigation Section’s committee for comment on proposed revisions to California’s standard jury instructions, lending his juror expertise to improving the understandability and clarity of jury instructions.

Unable to resist a trivia contest, Rich has appeared on Jeopardy and Who Wants To Be A Millionaire, and besides writing openings/closings/voir dire for countless attorneys, has written jokes for latenight television.

Rich works nationwide and is located in San Francisco and received his J.D. from the University of Oregon School of Law.



Three Recorded Package options to choose from:

Video (with sound)* Recording & Materials Package – CD or Download:  $424

Audio Only* Recording & Materials Package – CD or Download:  $424

Order both the Video* and Audio Only* Packages for only $50 more – CD or Download:  $474


For CDs, please add $8.50 shipping and, in CA, sales tax.

This program will be recorded live on December 12 & 14, 2023


*The Video recording is a video of the webinar (with sound). The Audio recording is audio only, for those who wish to listen to it without visuals (such as in the car).

Note: All downloads must be downloaded to a computer first, before transferring them to another device. 

(Recorded packages are available approximately two to three weeks after the seminar is held.)


CLE Credit

CA General: This program is approved for 7.0 Units of CLE.
CA Professional Responsibility/Ethics:  This program is approved for 0.5 Professional Responsibility/Ethics CLE in CA.

NV General: The Recorded Package of this program is NOT approved for CLE in Nevada (live only – not the recorded package).

AK General: This program is approved for 7.0 Units of CLE. (Expires 12-12-2028)
AK Ethics: This program is approved for 0.5 Units of CLE. (Expires 12-12-2028)

WA General: This program is approved for 6.00 Units of CLE. (Expires 12/11/2028)
WA Ethics: This program is approved for 1.0 Unit of CLE. (Expires 12/11/2028)

OR General: This program is approved for 6.0 Units of CLE.
OR Ethics and Access to Justice: This program is approved for 0.5 units of CLE.

GA General: This program is approved for 7.0 units of CLE.
GA Ethics: This program is approved for 0.5 units of ethics CLE.

FL General: This program is approved for 8.0 units of CLE, 0.5 units of Bias Elimination and 0.5 units of Ethics through 06/30/25.
FL Board Certified: This program is approved for 8.0 units of Certification Credits in State and Federal Government and Administrative Practice through 06/30/25.

IL General: This program is approved for 7.0 units of CLE.
IL Professionalism:IL Professional Responsibility/Ethics: This program is approved for 0.5 Professional Responsibility/Ethics CLE in IL. (Expires 12-12-2026)

NY General: This program is is approved for 7.0 Units of CLE through NY’s rules of reciprocity.  Pincus Professional Education is a CA Accredited Provider, which is a NY approved jurisdiction. See Section 6 of the New York State CLE Board Regulations and Guidelines for further information.

This program is approved for CLE in the states listed above.  Upon request, Pincus Pro Ed will provide any information an attorney needs to support their application for CLE approval in other states other than what is listed above.

$424.00$474.00 each

Recording/Recorded on December 12 & 14, 2023.