Persuasive Appellate Brief Writing and Oral Argument 101 (FL) [Two-Part Webinar] (Live or OnDemand Streaming)

Audio program! (check our CLE Programs page for live versions)

Attend either day or both – just select your preference when you register.
Not sure if you can make it live? Sign up and we’ll convert your registration to OnDemand streaming if you miss the program.

Discounted rates are available for 2-4 attorneys at your firm.  Licenses are available for law firms or agencies that would like to distribute the video package or OnDemand Streaming access to more than four attorneys at their firm or agency.


Two critical areas of appellate practice are Brief Writing and Oral Argument. People frequently argue about which is more important, but the bottom line is that both are critical.

While everyone knows that most decisions are made based on the briefs, there are still times when Oral Argument can sway a judge and make your case, and that means it is important to excel at both.

During this program appellate judges and seasoned appellate practitioners will walk the beginner appellate practitioner through both areas of appellate practice in state and federal appellate courts.

Due to a scheduling issue, we will start with Oral Argument during Part 1 and then move on to Brief Writing in Part 2, even though they occur in reverse during your case.

In Part 1, your faculty will give you the basic background and an inside look at appellate oral arguments – how are panels assigned, what is the timing, what rules are essential, what happens after your argument, and why does an argument even get scheduled among other topics.

Your faculty will then move on to teach you how to strategize, plan and prepare for your oral argument – these essential skills you need to excel at your argument.

The last session of Part 1 has your faculty teaching you how to argue orally.

Just a few of the critical skills they will teach are how to rapidly identify and categorize the questions you face and how to deal with a hot or cold bench. They will cover how to navigate policy concerns raised by your case and a potential decision, how to address hypothetical questions, how to deal with hostile questions or even what to do when you just don’t know the answer.  They will also discuss how to argue cases of first impression.

And, at the end of this part of the program, your faculty will provide presentation tips for both in-person and online oral arguments.

The above is just a summary of what you’ll learn. Please see the agenda for a full list of topics to be covered during this program.

Part 1 will end (if there is time), with a final Q&A session about oral argument and we will provide attendees an opportunity to ask general appellate practice questions of our faculty, including Appellate Judge Carrie Ann Wozniak and former Chief Appellate Judge Gerald Cope.

During Part 2, you will learn the important skills you need to persuasively and effectively write your briefs and replies.

Taught by two appellate Judges – Fleur Lobree and Carrie Ann Wozniak – as well as two seasoned appellate practitioners from top law firms, this session will cover a variety of topics.

Part 2 will start with a discussion about what makes an appellate brief (or reply) persuasive.

Your faculty will then move on to discuss and give writing advice about all of the essential components of your brief including the difference between state and federal appellate courts, and your Statements on Jurisdiction and Preservation, drafting a Persuasive Statement of the Issues, and your Statement of the Case and Facts. They will also discuss the Standard and Scope of Review
and your Summary of the Argument.

After that preparation, your faculty will move on to teaching you how to write a persuasive argument section, including discussing:

  • Citing and Using Authority
  • Making Your Argument
  • Preemptively Addressing Counter-Arguments
  • Additional Writing Tips in Drafting the Argument Section

Part 2 will wrap with a very brief discussion of your conclusion (which should also be brief).

Can’t Attend? This program will be recorded live on June 26 and 27, 2024 and is available via On-Demand or Recorded Package Download.  One person per order may view the recording. Discounted rates are available for 2-4 attorneys at your firm.  Licenses are available for law firms or agencies that would like to distribute the video package or OnDemand Streaming access to more than four attorneys at their firm or agency.

OnDemand Streaming!  On-Demand Streaming allows for a single person to view the seminar unlimited times until one year after the seminar is held. If you prefer On-Demand Streaming, be sure to select On-Demand Streaming on the right, instead of the Recorded Package download or DVD.

Recorded Packages!  Recorded Packages allow for a single person to download and view the program recording and are also available via DVD or CD.

Recorded Packages or On-Demand streaming are one per person per order.  

This program will be recorded live on June 26 and 27, 2024 and will be available within two-three weeks after the live program is held.  In the interim, if requested, temporary one-week On-Demand links via Zoom are available immediately after the program is held.


Are you interested in improving your presentation skills in or out of court?  There’s no better moment than now to take action!  You’ll find Faith Pincus’ book, “Being Heard: Presentation Skills for Attorneys,” published by the ABA invaluable when it comes to improving your presentation skills.

To order a signed paperback directly from us at a discounted price, including free shipping, click here.

The book is also conveniently available on Amazon in both Kindle and paperback formats.  You can also order her DVDs teaching presentation skills – for attorneys or in a corporate setting – here.

Faith has been training attorneys and executives in presentation skills, including coaching, since 1989.

Don’t miss this opportunity to improve your presentation skills and make your voice heard!




Attend either day or both – just select your preference with you register.
Not sure if you can make it live? Sign up and we’ll automatically convert your registration to on-demand streaming if you miss the program.


Part 1: Wednesday, June 26, 2024
1:00 p.m. – 3:00 p.m. EDT (incl. 10 min break)

Persuasive Oral Argument 101 Session

Speakers:  Hon. Gerald Cope, Jr. (Ret.), Hon. Carrie Ann Wozniak, Christopher Bellows 

1:00 p.m. 1:15 p.m.
The Basics: Process

  • Scheduling
  • Whether or not, and why, oral arguments get scheduled by the court
  • How panels are assigned
  • What is the usual timing?
  • What are the most important rules?
  • What happens after your argument?

1:15 p.m. – 1:50 p.m.
Strategy, Planning and Preparation

  • Reasons to argue and when to waive
  • Argument plans, argument notebooks and argument technology
  • Practical preparation and practice techniques
  • Moot courts: Who, why, when and how?
  • Understanding judges’ objectives during oral argument
  • What are judges are expecting from you?
  • Maximizing limited time

1:50 p.m. – 2:00 p.m.

2:00 p.m. – 2:40 p.m.
Nailing Your Argument 

  • Rapid question identification and categorization
  • Effectively addressing hypothetical questions
  • Navigating policy-related concerns
  • Scouting the court
  • Divide and conquer? When, if ever, should you split argument?
  • Dealing with a Hot Bench
  • Dealing with a Cold Bench
  • Coping with hostile (and other) questions
  • Tips for Arguing Cases of First Impression
  • In-person presentation tips
  • Online presentation tips

2:40 p.m. – 3:00 p.m.
General Appellate Practice Q&A with Speakers


Part 2: Thursday, June 27, 2024
1:00 p.m. – 3:00 p.m. EDT (incl. 10 min break)


Persuasive Appellate Brief Writing 101 Session

Speakers:  Hon. Fleur J. Lobree (tentative, pending schedule), Hon. Carrie Ann Wozniak, Ilene Pabian, Garrett A. Tonier

1:00 p.m. – 1:25 p.m.
What Makes an Appellate Brief Persuasive?

  • Following the Four C’s
  • Targeting Your Audience
  • Having a Reasonable Objective (Choosing Issues on Appeal)
  • Brevity, and how to achieve it

1:25 p.m. – 1:35 p.m.
Drafting a Persuasive Statement of the Issues

  • Issue Statements (11th Circuit Court of Appeals)
  • Argument Headings and Sub-Headings
  • Table of Contents and Table of Citations

1:35 p.m. – 1:55 p.m.
Statement of the Case and Facts

  • Structure and purpose
  • Introductions
  • Relevant information to include/exclude
  • Accuracy in representing the record on appeal

1:55 p.m. – 2:05 p.m.

2:05 p.m. – 2:45 p.m.

  • Effective Summary of the Argument
  • Citing and Using Authority
  • Making Your Argument
  • Preemptively Addressing Counter-Arguments
  • Additional Writing Tips in Drafting the Argument Section
  • Conclusions

2:45 p.m. – 2:55 p.m.
Functional Sections of Briefs

  • Statements on Jurisdiction and Preservation
  • Standard and Scope of Review

2:55 p.m. – 3:00 p.m.
Final Q&A





Two – Part Webinar

Attend either day or both – just select your preference when you register.
Not sure if you can make it live? Sign up and we’ll automatically convert your registration to on-demand streaming if you miss the program.


Persuasive Appellate Oral Argument – Part 1: Wednesday, June 26, 2024
Persuasive Appellate Brief Writing – Part 2: Thursday, June 27, 2024

Times for both Parts:
1:00 p.m. – 3:00 p.m. Eastern Time (includes one 10 min break during each Part)

We will send your login details and handout materials approximately one week before your program.



Because this is a new program, we do not yet have testimonials about it. 

However, here are a few things that people have said after our last couple of appellate related programs in Florida with many of the same speakers and topics: 

“Very good and valuable seminar. Excellent faculty! Excellent program. The course was well-structured and concise. Well worth the time!” – William Gray, Esq.

“Judge Cope is a great lawyer and a great appellate judge.” – Susan Spurgeon, Esq.

“Judge Cope provided great content and knowledge.” – Ed Foster, Esq.

“The webinar met my needs and personal objectives. This was a very good program. It hit on the topics I had hoped the speakers would discuss.” – David Persky, Esq.

“I thought the speakers were all very good.” – Kevin Fitzsimmons, Esq.

“I will do business with you again. I get bombarded by seminar offerings, and I recognize some speakers whom I find less than acceptable, shall we say? Your two presenters were great. As I told you, I’ve been doing similar seminars for a long time.” – Gerald Pierce, Esq.

“Judge Cope has such a wealth of experience on and off the bench. His viewpoints from this experience highlighted the importance of preservation for appellate practitioners.”

“Great speakers; very informative program!” – Stephen M. Todd, Esq.

“I thought all the speakers were wonderful, well versed, and very experienced. It was obvious that they knew their materials from practical experience as well as preparing for the presentation. This was a wonderful program for appellate practitioners that went a little deeper into some nuances than others.”

“Judge Wozniak is very knowledgeable!”

“The information was concise and well-organized…The handout provides great information as to how lawyers are to navigate the case procedurally to preserve issues for appeal. Great organization and very useful presentation.”

“I thought the program was very informative and easy to follow along. I like the easy-to-follow case law blurbs that are included, that way they can be easily jotted down and cited to for future use.”

“Excellent program! Really gives a great guide to all things preservation!”

“[Judge Wozniak is a] Fantastic speaker.”

“Thank you. Great seminar. Fabulous speakers. Well-presented. Excellent supplementary material.”

“Great topics that are important to appellate practitioners.”

“Very satisfied as it touched on all aspects of appellate practice and providing litigation support to trial attorneys.

“Judge Wozniak provided] concise and good information for evaluating which motions are appropriate and when.”

“Extremely informative and helpful.”

“This was a wonderful presentation, particularly on the post-verdict motions.”

“Great seminar.”

“I thought it was informative and clear.”


“The program was very useful and engaging.”

“Easy to follow. Good presenters.”

“Very informative.”

“Very organized. Great tips.”

“Very good speakers.”

“The speakers were remarkably well versed in appeals.”


“Very informative.”

“The best part for me was the attorney’s fees lecture.”

“Very good job with all speakers and handouts.”

“Very informative material and helpful speakers.”

“Excellent presentations by all. Very informative and useful information.”

“The topic and content were both excellent.”

“Jovial speakers with interesting and pertinent content.”



Hon. Gerald B. Cope, Jr. (Ret.)
Former Chief Judge, Florida’s Third District Court of Appeal
Akerman LLP

A former Chief Judge of Florida’s Third District Court of Appeal and member of the court for 22 years, Gerald Cope is the chair of Akerman’s Appellate Practice. He represents clients in appellate litigation at the state and federal levels. Ranked by Chambers USA, peers say “He’s superb and doing great work.” He is a founding member of Akerman Bench, an innovative practice including former appellate and trial court judges providing the perspective of both sides of the bench. He conducts practice oral arguments for attorneys appearing in state and federal appellate courts, serves as a consultant on appeals, and provides support to trial counsel.

Mr. Cope serves as an arbitrator in cases administered by AAA and its international division, ICDR, where he has been appointed in commercial and maritime matters. He was recognized by the Business Law Section of The Florida Bar for his contributions toward the 2013 enactment of the Revised Uniform Arbitration Act in Florida. As a member of the Court of Appeal, he participated in approximately 60 appeals involving arbitrability of disputes, interpretation of arbitration clauses, proceedings to enforce or vacate awards, and comparable proceedings involving appraisal clauses in insurance contracts.

He has served as an adjunct professor teaching federal and Florida arbitration at the University of Miami School of Law. He is a member of the Executive Council of the Florida Bar’s International Law Section and Real Property, Probate and Trust Law Section. Mr. Cope also serves as a special master.

Hon. Fleur J. Lobree
Florida Third District Court of Appeal

Judge Fleur J. Lobree was appointed to the Court by Governor Ron DeSantis on April 25, 2019. She previously served as an Eleventh Judicial Circuit Court Judge in the criminal division from February 2013 through January 2015, and as a Miami Dade County Court Judge in the criminal and civil divisions from April 2011 through January 2013. Apart from her work on the bench, Judge Lobree has been an assistant state attorney, an associate with Hicks, Anderson and Kneale, a career law clerk for the Hon. Rodolfo Sorondo, Jr., and an assistant attorney general.

In 2021, Judge Lobree was the recipient of the Miami-Dade Bar Mario P. Goderich Legal Ethics Award. In 2014, she received the Dade County Bar Association Alan R. Schwartz Judicial Excellence Award. In 2016, Judge Lobree received a MADD Prosecution Award of Honor. Judge Lobree was listed among the Top Government Attorneys by the South Florida Legal Guide from 2007 through 2011. The Dade County Bar Association gave her a Put Something Back Pro Bono Service Award in 1996 and a Special Public Service Award in 1991. She earned a Davis Productivity Award in 1993 for work in Homestead as an ombudsman in insurance disputes following Hurricane Andrew.

In service to her profession, Judge Lobree is a member of the Appellate Court Rules and Criminal Court Steering Committees.  Previously, she spent six years as a member of the Florida Bar Criminal Procedure Rules Committee, including serving as its Chair and liaison to the Appellate Court Rules and Rules of Judicial Administration Committees. She also volunteered on a Florida Bar Grievance committee. Judge Lobree has trained attorneys and law enforcement officers on topics such as Extraordinary Writ Proceedings, Fourth, Fifth and Sixth Amendment Law, Ethics and Professionalism, Frye Hearings, Search Warrant Issuance and Execution, and Sunshine Law.

Judge Lobree was born in Evansville, Indiana and raised in Miami, Florida. She is a 1992 graduate of the University of Miami School of Law. She devotes free time to mentoring students through the Florida Bar law related education and Miami Dade Bar school programs committees. Since 2007, she has been a member of Save Our Sisters dragon boat racing team, created to raise awareness about breast health and enable breast cancer survivors to discover or regain fitness after treatment.

Hon. Carrie Ann Wozniak
Sixth District Court of Appeal

Judge Wozniak was recommissioned to the Sixth District Court of Appeal from the Fifth District on January 1, 2023, by Governor Ron DeSantis.

Judge Wozniak grew up in Orlando, Florida, and graduated with honors from the University of Michigan with a Bachelor of Arts in communications and political science.  She graduated cum laude from Stetson University College of Law, where she was Notes and Comments Editor of the Stetson Law Review and an intern with the Florida Supreme Court and the United States District Court, Middle District of Florida.

After graduation, Judge Wozniak was the Supervising Staff Attorney/Law Clerk for Justice Harry Lee Anstead of the Florida Supreme Court. After her clerkship, she returned to Orlando where she practiced in the areas of appeals and complex commercial litigation for a large nationwide law firm.  During her tenure, she advanced from associate attorney to equity partner and attained Board Certification by the Florida Bar in Appellate Practice.

While in private practice, Judge Wozniak served as Vice Chair of the Fifth District Court of Appeal Judicial Nominating Commission via nomination by the Florida Bar and appointment by Governor Rick Scott, and as a member of the Florida Bar’s Appellate Practice Section Executive Council, Appellate Rules Committee, and Appellate Practice Board Certification Committee.  She also served as Chair of the Florida Bar Statewide Advertising Grievance Committee and as Chair of the Professionalism and Appellate Practice Committees for the Orange County Bar Association. Judge Wozniak was a volunteer judge and legal advisor for the Ninth Judicial Circuit Teen Court and was awarded the Orange County Bar Association’s Elizabeth Susan Khoury Guardian ad Litem Award of Excellence in 2016 for her guardian ad litem work.

Christopher N. Bellows, Esq.
Holland & Knight

Christopher N. Bellows is an appellate attorney who has handled complex civil appeals in the Supreme Court of Florida, all Florida District Courts of Appeal and the federal appellate courts.

Mr. Bellows also has significant experience in complex commercial litigation, including areas of contract law, Uniform Commercial Code, business torts, foreclosures, receiverships, replevins, construction disputes, landlord-tenant litigation, product liability, personal injury, first amendment, employment discrimination, housing discrimination, environmental law, professional malpractice, antitrust, securities fraud and shareholder disputes.

Ilene L. Pabian, Esq.
Holland & Knight

 Ilene L. Pabian is an attorney in Holland & Knight’s Appellate and Litigation practice groups and is based in the Miami and Fort Lauderdale offices. Her practice focuses primarily on state and federal appeals and trial support. Ms. Pabian has significant experience in multiple substantive areas, including contractual disputes, commercial litigation, professional negligence, product liability, personal injury, wrongful death, consumer protection, trusts and estates, taxation, intellectual property, employment law, family law, administrative law, and sovereign immunity. She also provides strategic advice on matters involving legal ethics.

Ms. Pabian has litigated appeals in all of Florida’s District Courts of Appeal, the Florida Supreme Court, U.S. Supreme Court and U.S. Court of Appeals for the First, Second, Ninth, Eleventh and Federal Circuits. She also assists trial lawyers with appeals and matters before Florida Circuit Courts, the U.S. District Court for the Southern District of Florida and multiple other state and federal appellate courts, including intellectual property litigation in the Federal Circuit.

Ms. Pabian regularly works closely with trial lawyers from the outset of a case, utilizing her appellate knowledge to identify and analyze important legal issues arising during the litigation and ensure that the trial record is developed in a manner that maximizes our clients’ chances of prevailing in the event of an appeal. She is also often brought into complex cases at the trial level to draft dispositive motions and memoranda of law and assist in the development of litigation strategy.

Additionally, Ms. Pabian maintains an active pro bono practice. She has represented clients in a range of matters, including immigration and asylum cases, cases pursuant to the Hague Convention, and appellate matters in federal and state courts.

Ms. Pabian also serves as the Public and Charitable Service partner for Holland & Knight’s Miami office, where she oversees and coordinates the office’s intake of pro bono legal matters and community service projects.

Ms. Pabian is also an adjunct professor at the St. Thomas University School of Law in Miami, where she teaches appellate advocacy.

Garrett A. Tozier, Esq.
Shutts & Bowen LLP

Garrett A. Tozier is a partner in the Tampa office of Shutts & Bowen LLP, where he is a member of the Appellate practice group.

Garrett represents clients in a wide range of appellate and litigation matters involving commercial disputes, business torts, real-property litigation, and class action and insurance defense. He is experienced in appellate advocacy and procedure in state and federal appellate courts, and routinely prepares briefs on merits, on jurisdiction, and for extraordinary writs in original proceedings. Garrett also provides pre-trial and trial support to litigators, assisting in the development of legal arguments and ensuring that all steps necessary to preserve issues for appellate review are taken.

Prior to joining the firm, Garrett clerked for the Honorable Susan H. Rothstein-Youakim at the Florida Second District Court of Appeal. He also previously served as a Central Staff Attorney at the Florida Second District Court of Appeal, where he gained extensive experience in appellate jurisdictional matters, appellate motion practice, and original proceedings.

While attending the University of Florida Levin College of Law, Garrett served as articles and research editor for the Journal of Technology Law and Policy.  During law school, he also interned for the Honorable Darryl C. Casanueva at the Florida Second District Court of Appeal.



If you’d like to just attend one of the two days, you can!
Just be sure to pick the right day when you check out.

Attendees can pre-order the Recording of the entire program (Download) at check out at a discount for only $199 or $209 + tax in CA (DVD/CD) (includes shipping). If you’d like to pre-order the recording to view it OnDemand instead of receiving a download just let us know in the comments during your order.

Registration fees are per person.
Log in information will be keyed to each individual registrant.
Substitutions are allowed any time (contact us please).


Registering for the entire 2-Part program:

Individual: $289
Group: $269 per person for 2 or more from the same company pre-registering at the same time.
Government employee/Legal Aid* Rate: $249
Law Student*/Paralegal Rate: $200

Registering for One Part only (be sure to select either Part 1 or Part 2 at check out):

Individual: $150
Group: $130 per person for 2 or more from the same company pre-registering at the same time.
Government employee/Legal Aid* Rate: $110
Law Student*/Paralegal Rate: $100

Your access information and course handout will be sent out a few days before the program.


Program materials:

Registration includes an electronic copy (.pdf) of your seminar handbook.  This will be emailed to you about a week before the program.  Be sure to check your spam folder if you don’t see it by then.  Please put in your address book to make sure you receive your pdf of the program handbook.

* Law Student Rate is for current law students only.  Please submit your law school information in the comments box when you register.

** Legal Aid attorneys are those attorneys employed by Legal Aid/non-profit firms.  It does not include attorneys who have their own practice, or are employed by law firms, that volunteer their time for non-profit causes or take on pro-bono cases. It also does not include attorneys who serve on non-profit boards.

Full and partial scholarships are available for Legal Aid attorneys, based upon registration. Please call (877) 858-3848 to discuss or email your request to


CLE Credits

FL General: This program is approved for 4.5 units of General and 4.5 units of Appellate Practice CLE credits in Florida through 12/31/2025.

CA General: This program is approved for 3.50 units of General CLE in California.

CA Participatory Certified Legal Specialist: This program is approved for 3.50 hours of Legal Specialization Credit in Appellate Law. (Expires 06/25/2026)

CA Self Study (only) Certified Legal Specialist (for recorded packages): This program is approved for 3.50 hours of Legal Specialization Credit in Appellate Law. (Expires 06/25/2029)

NY General: This course is eligible for approval, under New York’s CLE Approved Jurisdiction policy, for up to 3.50 CLE units. Pincus Professional Education is a CA Accredited Provider, which is a NY approved jurisdiction. See Section 6 of the New York State CLE Board Regulations and Guidelines for further information.

This program is approved for CLE in the states listed above.  Upon request, Pincus Pro Ed will provide any information an attorney needs to support their application for CLE approval in other states other than what is listed above. Many attorneys ask for this and are approved in other states.

$100.00$289.00 each

June 26 & 27, 2024 | Two-Part Webinar


Click the dropdown to add the Recording of the entire program for $199 (download) or $209 (DVD/CD) (+ tax for CA orders)

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