Our old site is no longer accessible, but you can still access your old account here if needed.

Persuasive Appellate Brief Writing (7th Annual) (CA)

Audio program! (check our CLE Programs page for live versions)

Many judges no longer hear oral argument for appellate cases; written advocacy has never been more important.

Held every year due to the outstanding evaluations (see testimonials), this seminar will show you how to draft a clear, persuasive appellate brief in both federal and state appellate courts.

This seminar provides concrete and practical tips for writing a persuasive appellate brief from the cover page to the conclusion.

The seminar includes writing exercises to let you try out the skills you will learn and get immediate feedback.

Aimed at the attorney new to appellate litigation, even experienced appellate practitioners gain valuable insight into effective legal writing from the perspective of long-term appellate court attorneys.

This program was recorded in 2014.

What You Will Learn

  • What Makes an Appellate Brief Persuasive?
    • Following the Four C’s
    • Targeting Your Audience
    • Having a Reasonable Objective
  • Questions Presented
  • Exercise 1:  Drafting Persuasive Questions Presented
  • Procedural Statement
  • Statement of Facts
  • Exercise 2:  Drafting a Persuasive Statement of Facts
  • Argument Headings and Sub-Headings
  • Exercise 3:  Drafting Persuasive Argument Headings
  • Argument
    • Standard and Scope of Review
    • Citing and Using Authority
    • Making Your Argument
    • Writing Tips in Drafting the Argument Section
  • Exercise 4:  Making a Persuasive Argument


“The BEST writing CLE I have ever attended! The appellate ‘insider knowledge’ made this CLE extremely valuable.” Marlyn Hawkins, Esq.

“Awesome! The first CLE I have been to where all the info was helpful and the presenters held my attention throughout.” Inge Fordham, Esq.

“This was the best legal seminar I have attended. The material was topical, well-presented and entertaining.” Guy Stilson, Esq.

“The particular combination of speakers was excellent to make a broad topic relevant to any practitioners. The depth of knowledge was amazing. Normally, I would have to go to 2-3 CLEs to get the variety of insight and compare information from various jurisdictions.” Marlyn Hawkins, Esq.

“I have not filed/written an appeal for 15 years. I wanted the nuts & bolts. [Speakers] provided this in an interesting and informative manner.” Chris Schaefer, Esq.

“Excellent program with comprehensive course material. I found this very helpful and was impressed with the high quality of this seminar. The faculty was extremely knowledgable. This course exceeded my expectations.” Alice Peiler, Esq.

“Excellent job by both lecturers. Enjoyed the presentation very much. No wasted time.” Maureen Pacheco, Esq.

“Not only did I learn tips crucial for appellate brief writing, I learned tips that are crucial to trial brief writing!” Jully Pae, Esq.

“This program was really as nearly perfect as any I’ve ever attended.” Tyna Orren, Esq.

“Our firm has experienced a recent rise in appeals – the subject matter is helpful and informative.” Inge Fordham, Esq.


Paul Keller, Esq.
Supervising Attorney
Ninth Circuit Court of Appeals

Paul Keller is a Supervising Attorney at the U.S. Court of Appeals for the Ninth Circuit, where he has served for more than twenty years.  He is also an Adjunct Professor at UC Hastings College of the Law, where he teaches Legal Writing & Research, Moot Court, and Appellate Advocacy.  Previously, Mr. Keller served as a law clerk for the Honorable Alfred T. Goodwin of the Ninth Circuit during his term as Chief Judge.  Mr. Keller received his J.D. from the University of San Francisco School of Law in 1986.

Greg E. Wolff, Esq.
Supervising Judicial Attorney
California Supreme Court

A seasoned career court attorney, Greg Wolff has been a judicial attorney in both the Court of Appeal in Los Angeles and at the California Supreme Court for more than twenty five years.  He currently is a Supervising Judicial Attorney at the California Supreme Court.  As Supervisor of the Appellate Section of the Criminal Branch of the Los Angeles City Attorney’s Office, and in the Appellate Section of the Civil Branch, Mr. Wolff has briefed and argued over 350 appeals and 100 writ proceedings.  He has been an Adjunct Professor at UC Hastings College of the Law since 2000, where he teaches Moot Court and Legal Writing & Research.  In 1977, Mr. Wolff received his J.D. from Southwestern University School of Law, where he was an editor of the law review.


Audio Course and Materials Package – CD or Download: $425

CD: plus $7.50 shipping and, in CA, sales tax.

CLE Credit

CA General:  This program is approved for 6.0 units of general CLE in California.
CA Certified Legal Specialist:  This program is approved for 6.0 units of Certified Legal Specialist CLE in California in Appellate Law.

WA General: This program is approved for 6.0 units of general CLE in Washington through March 7, 2019.

This program is approved for CLE in the states listed above.  Upon request, Pincus Pro Ed will provide any information an attorney needs to support their application for CLE approval in other states other than what is listed above.

Terms and Policies

Recording policy: No audio or video recording of any program is permitted.

Seminar Cancellations: Should you be unable to attend for any reason, please inform us in writing no later than 14 days prior to the event and a credit voucher will be issued. If you prefer, a refund, less a $50 non-refundable deposit, will be issued. No refunds or credits will be given for cancellations received within 14 days of an event. However, if you notify us within 14 days of an event, and wish to convert your in-person attendance registration to an Audio CD package (with handout), we can do so. A small additional shipping charge, and sales tax in CA, will be incurred. No shipping charge is incurred for downloads. We will also issue a voucher for the amount paid if you notify us within 14 days and prefer not to have the audio recording.

Substitutions may be made at any time.

Webinars, Tele-seminars and Webcast Cancellations: Once log-in codes and passwords are issued for a webinar, tele-seminars or webcasts, a refund is not possible. If for any reason you cannot attend the event after you have received the codes, we will automatically convert your registration to an instant streaming/instant download or CD format and provide you with the information you need to access the recording after the program concludes and the recording is available.  Conversions to CD require a $7.50 shipping fee, and in CA, 9% sales tax.

Downloads/CDs/DVDs – Refund policy:

Downloads are non-returnable/non-refundable once purchased and received. Tapes, CDs and DVDs are returnable for a full refund or replacement if defective, within 90 days of purchase.

Reminder: The room temperature at hotels and other seminar locations are notoriously hard to control. Please bring a sweater or jacket in case it gets cold and/or layer as if you are going to the movies so you are comfortable.

$425.00 each

Many judges no longer hear oral argument for appellate cases; written advocacy has never been more important. Held every year due to the outstanding evaluations (see testimonials), this seminar will show you how to draft a clear, persuasive appellate brief in both federal and state appellate courts. Recorded in 2014.