Persuasive Appellate Brief Writing for State and Federal Court (CA)

Audio program! (check our CLE Programs page for live versions)

Still the best appellate brief writing course in California!

Many judges no longer hear oral argument for appellate cases; written advocacy has never been more important.

This program is taught by two senior career attorneys (30+ years) with the 9th Circuit and the CA Supreme Court. Paul and Greg taught this program for five years running and everyone loves it. They also taught writing and other legal topics Hastings. They are definitely the best!

With this audio program you will learn how to draft a clear, persuasive appellate brief in both federal and state appellate courts.

This seminar provides concrete and practical tips for writing a persuasive appellate brief from the cover page to the conclusion.

The seminar includes writing exercises to let you try out the skills you will learn and get immediate feedback.

Aimed at the attorney new to appellate litigation, even experienced appellate practitioners gain valuable insight into effective legal writing from the perspective of long-term appellate court attorneys.


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What You Will Learn

  • What Makes an Appellate Brief Persuasive?
    • Following the Four C’s
    • Targeting Your Audience
    • Having a Reasonable Objective
  • Questions Presented
  • Exercise 1:  Drafting Persuasive Questions Presented
  • Procedural Statement
  • Statement of Facts
  • Exercise 2:  Drafting a Persuasive Statement of Facts
  • Argument Headings and Sub-Headings
  • Exercise 3:  Drafting Persuasive Argument Headings
  • Argument
    • Standard and Scope of Review
    • Citing and Using Authority
    • Making Your Argument
    • Writing Tips in Drafting the Argument Section
  • Exercise 4:  Making a Persuasive Argument


“I thought both speakers were excellent and provided very insightful information, tips and opinions that will certainly assist me in my practice. Excellent program!.” Fabiola Rivera, Esq.

“This was the most effective team teaching I’ve ever witnessed.  These guys work together brilliantly, playing off of each other, and moving through lots of material in a lively and engaging fashion.”  Robin Campbell, Esq.

“My objectives were satisfied; the class was comprehensive and gave lots of clarification on prior questions.” Kathryn Saldana, Esq.

“The conference was very helpful towards my objectives in gaining more insight going into my 1st 9th Circuit brief.” Rhondo Elane Neff, Esq.

“Overall, a really good seminar. Very engaging speakers.” Jane Reid

“Useful and enjoyable course, thanks.” Elizabeth Leeper, Esq.

“Both speakers were very strong.” Mitchell Abbott, Esq.

“This was a wonderful seminar. I learned a great deal of useful information.”

“Excellent content. Exercises helped drive home points of fine specific examples.”

“Just marvelous!”

“I am brushing up on my appellate briefing skills to write my first such brief in many years – this was excellent & my confidence is restored!”


“The speakers make an effective team.”

“I thoroughly enjoyed this seminar. I thought it was well organized and well thought out / practiced. The speakers have great chemistry in giving a joint presentation.”

“The seminar was very well organized and direct in addressing how the techniques would lead to a desirable outcome when used, and the consideration as to why they work.”

“Excellent program, excellent speakers.”

“[Greg] was articulate, had [an] effective way of deliverance, well-informed on the topics discussed.”

“[Paul] was organized, well-informed, gave interesting recent cases/examples and interacted well with Greg and the audience.”

“Good review of basic appellate brief writing. Very clear-hit all important points. Lots of good tips. Both were good speakers.”

“Both presenters are excellent. Presentations were clear, concise, and easy to follow.”

“Great examples-never a dull moment during the presentation.”

“Taught me some new things I will definitely use in my next brief. Great speakers for clarity.”

“Absolutely consummate professionals.”

“The incorporation of exercises was good and their execution was effective.”


The following testimonials are from our previous Persuasive Appellate Brief Writing courses:

“The BEST writing CLE I have ever attended! The appellate ‘insider knowledge’ made this CLE extremely valuable.” Marlyn Hawkins, Esq.

“Awesome! The first CLE I have been to where all the info was helpful and the presenters held my attention throughout.” Inge Fordham, Esq.

“This was the best legal seminar I have attended. The material was topical, well-presented and entertaining.” Guy Stilson, Esq.

“The particular combination of speakers was excellent to make a broad topic relevant to any practitioners. The depth of knowledge was amazing. Normally, I would have to go to 2-3 CLEs to get the variety of insight and compare information from various jurisdictions.” Marlyn Hawkins, Esq.

“I have not filed/written an appeal for 15 years. I wanted the nuts & bolts. [Speakers] provided this in an interesting and informative manner.” Chris Schaefer, Esq.

“Excellent program with comprehensive course material. I found this very helpful and was impressed with the high quality of this seminar. The faculty was extremely knowledgable. This course exceeded my expectations.” Alice Peiler, Esq.

“Excellent job by both lecturers. Enjoyed the presentation very much. No wasted time.” Maureen Pacheco, Esq.

“Not only did I learn tips crucial for appellate brief writing, I learned tips that are crucial to trial brief writing!” Jully Pae, Esq.

“This program was really as nearly perfect as any I’ve ever attended.” Tyna Orren, Esq.

“Our firm has experienced a recent rise in appeals – the subject matter is helpful and informative.” Inge Fordham, Esq.


Paul Keller, Esq.
Supervising Attorney
Ninth Circuit Court of Appeals

Paul Keller is a Supervising Attorney at the U.S. Court of Appeals for the Ninth Circuit, where he has served for more than twenty years.  He is also an Adjunct Professor at UC Hastings College of the Law, where he teaches Legal Writing & Research, Moot Court, and Appellate Advocacy.  Previously, Mr. Keller served as a law clerk for the Honorable Alfred T. Goodwin of the Ninth Circuit during his term as Chief Judge.  Mr. Keller received his J.D. from the University of San Francisco School of Law in 1986.

Greg E. Wolff, Esq.

California Appellate Law Group

After 31 years as a judicial attorney at the Court of Appeal and the California Supreme Court for Chief Justice Ronald M. George and as the Head of Chambers for Justice Carlos Moreno, Justice Goodwin Liu, and Justice Leondra Kruger, Greg Wolff now practices at the California Appellate Law Group.

As Supervisor of the Appellate Section of the Criminal Branch of the Los Angeles City Attorney’s Office, and in the Appellate Section of the Civil Branch, Mr. Wolff briefed and argued over 350 appeals and 100 writ proceedings.  He also was an Adjunct Professor at UC Hastings College of the Law for 18 years, where he taught Moot Court and Legal Writing & Research. 

In 1977, Mr. Wolff received his J.D. from Southwestern University School of Law, where he was an editor of the law review.


Audio Course and Materials Package – Download or CD: $425

CDs: plus $8.50 shipping and, in CA, sales tax.

CLE Credit

CA General:  This program is approved for 6.0 units of general CLE in California.
CA Certified Legal Specialist:  This program is approved for 6.0 units of Certified Legal Specialist CLE in California in Appellate Law.

WA General: This program is approved for 6.0 units of general CLE in Washington through March 7, 2019.

This program is approved for CLE in the states listed above.  Upon request, Pincus Pro Ed will provide any information an attorney needs to support their application for CLE approval in other states other than what is listed above.

$425.00 each

Recorded in 2014.